Visit Cadbury World in Birmingham — explore the story of chocolate, enjoy fun family attractions, live shows, and taste delicious Cadbury treats.

Discover the Magic of Chocolate

Step inside a world of cocoa, colour, and creativity at Cadbury World, one of the UK’s most loved family attractions. Located in Bournville, Birmingham, this interactive experience takes you on a journey through the history of chocolate and the story of the Cadbury brand, from humble beginnings to global fame.

Perfect for chocolate lovers of all ages, Cadbury World blends learning, laughter, and (of course) plenty of delicious samples.

A Journey Through Chocolate History

Opened in 1990 on the original Cadbury factory site, Cadbury World offers a behind-the-scenes look at how cocoa beans become chocolate bars. Through fun zones, 4D films, and interactive exhibits, visitors can see, smell, and taste the story of chocolate making come alive.

The experience celebrates the Cadbury family’s vision for ethical business and community, showing how their 19th-century ideals helped shape modern chocolate production.

Must-See Attractions
1. The Chocolate Making Zone

Watch chocolatiers at work and learn the art of tempering, moulding, and decorating chocolate. You might even get to try piping your name in melted Cadbury chocolate — a fan favourite!

2. The 4D Chocolate Adventure

Take a seat in the motion cinema and ride the Crunchie Rollercoaster in a thrilling 4D experience featuring Cadbury’s most famous characters.

3. Cadabra Ride

Hop aboard a gentle ride through a chocolate wonderland filled with singing, dancing cocoa beans. It’s whimsical, fun, and perfect for younger visitors.

4. Aztec Jungle & Cadbury Story Zones

Step back 3,000 years to discover how the Aztecs first made chocolate, then fast-forward to the story of John Cadbury and the birth of the iconic brand in Birmingham.

Taste the Chocolate Magic

No visit would be complete without a few sweet treats!
Visitors receive free samples throughout the tour, from Dairy Milk to Curly Wurly. In the Chocolate Making Zone, you can dip marshmallows and fudge into warm, melted chocolate and top it with your favourite sweets.

End your visit at the Cadbury Café, where you can enjoy signature hot chocolates, cakes, and milkshakes — all infused with that unmistakable Cadbury flavour.

See menus and opening times on Cadbury World’s official website

Family Fun & Live Shows

Cadbury World isn’t just about chocolate — it’s a full day of entertainment:

Freddo’s Circus Show – Join Freddo the Frog and friends in an energetic live performance.

Dairy Milk Characters Meet & Greet – Pose for photos with your favourite chocolate icons.

Outdoor African Adventure Play Area – Let the kids run wild on climbing frames, slides, and tunnels.

Rain or shine, there’s something for everyone to enjoy.

Educational Visits & Group Experiences

Schools and groups can take part in educational workshops covering subjects like business, marketing, and food science. These fun sessions link to the national curriculum and include a guided tour of the attraction.

It’s also a popular destination for corporate days and birthday parties, offering private tours and themed experiences.

The Bournville Legacy

The surrounding village of Bournville was founded by the Cadbury family in the late 1800s as a model community for factory workers. Stroll through its tree-lined streets and discover the story of social reform, craftsmanship, and care that defined Cadbury’s legacy.

The nearby Bournville Experience exhibition tells more about this unique part of British industrial history.

Getting There

Address: Cadbury World, Linden Road, Bournville, Birmingham, B30 1JR.

By train: Bournville Station (15 minutes from Birmingham New Street); a short walk or bus ride to the entrance.

By car: Just off the A38; free parking on site.

By bus: Routes 11A, 11C, and 84 stop nearby.

Why Visit Cadbury World?

Cadbury World is more than a chocolate factory — it’s a journey through history, creativity, and imagination. Whether you’re learning about cocoa beans or riding the Crunchie Rollercoaster, every moment is filled with joy (and chocolate!).

Unwrap the story of Cadbury, taste the sweetness, and make magical memories in Birmingham’s chocolate wonderland.